Course Hero Logo

HEE 2330- Strategic Management Year Iii 2019.pdf -...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 2 pages.

Page1of2UNIVERSITY EXAMINATION 2018/2019YEAR III SUPPLEMENTARY/SPECIAL EXAMINATION FOR THE DEGREE OFBACHELOR OF SCIENCE IN ENTREPRENEURSHIPHEE 2330: Strategic Management Year Iii 2019Date:Tuesday, 9thJuly 2019Time:8.30am10.30amINSTRUCTIONS:Instructions: answer question one [compulsory] and any other two questionsQuestion One (30 Marks)Read the following case and answer the questions that follow:An organization dealing with soft drinks has no intention of launching a product since in itsopinion it has targeted the industry well, with its existing product.A new organization entersthe industry to complete with the existing organization and immediately launches its firstproduct.Suddenly the organization that has dominated the industry launches a new productthat resembles the product launched by the new market entrant.a)Among the 5 P’s of strategy, choose the most appropriate and explain its relevanceto the above case.(5mks)b)Describe the otherfourP’s of strategy.(10mks)c)Discuss thefivegrand strategies the organization dominating in the industry canadopt to compete.(15mks)Question Twoa)During a strategy evaluation and control process managers determine whether thechosen strategy is achieving the organizations objectives. Outline anyfiveactivities performed at evaluation and control.(5mks)b)Strategic management is an important function in any organization.Outline thebenefits of strategic management.(5mks)c)Enterprise strategy can be formulated and implemented at
End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags
Management, BCG Matrix

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture