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Unformatted text preview: He wants comfort, style, good material and right foot size measurements in running shoes. User Perspective The shoes should look good when he wears them and they should be comfortable and not make his feet uneasy or tired. The shoes should fit him so that feet does not feelany pressure. Shoes should also be breathable to dissipate sweat quickly, keep feetcooler and reduce the risk of bacterial or fungal infection. Value Perspective He has a specific budget i.e. 15000 PKR. So the shoes should be up to the mark and provide more value than the money he will pay for them. Manufacture Perspective There should be minimal head to toe drop, light weight (8-9 oz), wide toe box and the cushioning should be not too thick nor too thin....
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