Tiffany Chin U2122797B Written Assignment - Netflix .docx -...

School of Materials Science & Engineering
MS8001: Management With Humour
Communications Analysis for:
Netflix Inc.
Name: Tiffany Chin Jing En
Matric No. U2122797B
Date: 24 September 2021
Nanyang Technological University

The company I have selected is Netflix, Inc.
This is the logo for Netflix. The streaming media service chose the combination of red and
white colors as a standard for its emblem. Red symbolizes passion and energy, while white
was probably chosen as a neutral background, against which the basic color stands out.
Established in the year 1997, it is a subscription-based streaming service that allows members
to watch TV shows and movies without commercials on an internet-connected device. They
offer a wide variety of content, such as television, documentary, sit-coms, their own movie
production and many more. Netflix pay licensing fees to other studios as a distribution fee for
their content. Their primary profit is by offering different subscription plans that are monthly-
based. The different plans provide basic to premium plans, catering to different groups of
people. For the basic plan, it is catered to just a person and it is affordable. For the premium
plan, it can cater to groups of people and since it is much cheaper per person, people will
usually get their family members of friends to chip in and purchase this plan.

The diagram below is the organizational chart for Netflix.
It uses a functional organization chart that prioritizes executive control from company HQ
along with sub-divisions with different lines of communications. Communication is key to
the success of this organisational model. In Netflix’s organizational structure, it is categorized
into 3 parts, the main “hierarchy” model like a traditional reporting line structure focuses on
the CEO, then communicated down to different groups like product, content, finance, legal,
talent and communications. Then, it is continued to communicate through geographical
divisions where they then have their own organizational structure and also the product and
operations divisions.