Comm notes -- exam 1 - COMMUNICATIONS 150 CHAPTER 1 MASS...

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COMMUNICATIONS 150 CHAPTER 1: MASS MEDIA LITERACY 1) Key Facts a) The mass media are pervasive in our everyday lives. b) Mass media’s cultrually binding role is diminishing. c) The primary mass media are built on print, chemical, and electrical technologies. d) Integration of mass media technologies has transformed their impact. e) Traditional mass media products are being supplemented and replaced. f) Scholars have devised models to explain the mass media. g) Most mass media organizations must be profitable to stay in business. h) Mass media ownership is consolidating. i) American children see anywhere from 30 to 40 thousand commercial messages each year. j) Before the introduction of mass-produced books in the 15 th century, books were handwritten. k) The recycling of a product through a vertically integrated network is potentially bad for new entries in the mass media marketplace. l) The mass media helps society identify its values. m) The quality of media content suffers when mangagement experts instead of media experts run the media. n) Scholars have devised categories to better understand mass media, including: i) The hoot-cool model ii) The elitist-populist model iii) The content-distribution model o) Movies are slowly shifting from chemical to electronic technology. p) Mass media can be divided in to two main categories: i) Mainstream Media ii) New Media
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q) A publication’s circulation is the number of copies that circulate. r) Media ownership consolidation is conglomeration. s) A company that operates chain bookstores is part of the distribution model. t) The dot-com industry went belly-up in 2000. u) The Corporation for Public Broadcasting funnels money to noncommercial television and radio. v) The mass media are in business to make money. w) Advertisements are messages intended to persuade people to buy. x) The 500-Channel Universe may be making us less diverse. y) The integration of photographic technology transformed the mass media in the late 1800s. z) The web is the newest mass medium. aa) Thorough coverage of an issue by the media will help to bring about societal consensus over time. ab) A melding of the entertainment-information model of mass media is infotainment. ac) The most listened for item in morning newscasts is the weather forecast. ad) The Christian Science Monitor depends on private support to meet expenses. ae) An example of a medium that can be either hot or cool is radio. af) Rupert Murdoch was the first to: i) Establish a global system for content creation and delivery ii) Create a fourth television network ag) Scribist monks copied existing books by hand. ah) Public relations are messages that are intended to shape attitudes and win support. ai) The mass media benefit from government: i) Subsidies ii) Advertising iii) Legals aj) For more than 400 years, the mass media:
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i) Didn’t use photographs ii) Relied on words iii) Used only carved wood cuts ak) During every revolution the leaders try to take over the national media system because: i) They want to silence the opposition ii)
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