RICHARD Branson LEADERSHIP STYLE - RICHARD BRANSONS LEADERSHIP STYLE RICHARD BRANSONS LEADERSHIP STYLE Student Name Name of Tutor Institution Course

RICHARD Branson LEADERSHIP STYLE - RICHARD BRANSONS...

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RICHARD BRANSON’S LEADERSHIP STYLE RICHARD BRANSON’S LEADERSHIP STYLE Student Name: Name of Tutor: Institution Course Date
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RICHARD BRANSON’S LEADERSHIP STYLE 2 Introduction Richard Branson, the Virgin Group CEO, has a management style that draws both praise and criticism in an almost equal and a similar measure. First, this controversial CEO has no real office or headquarters for his large and successful business empire. Mr. Branson rarely calls directors' meetings. Additionally, he has no unique or proficient computer skills that almost many other 21st century self-made billionaires boast that they do have. However, he has a special motivational and leadership skills that hold his business together keep it growing and bring out the best quality in his staff. This paper will explore and evaluate in detail Branson’s leadership skills, style, and draw inferences and conclusions about qualities in employees that would fit in at the Virgin Atlantic Group. Branson’s leadership styles First, Branson can be phrased as an evangelist of what he holds in the Virgin brand. Hence, the CEO is always communicating with people outside the Virgin Group organization about the organization's beliefs and practices (Bonnici, 2011). Within the organization, Branson can include people in the projects that the company is undertaking. The individuals in return pass the message to their acquaintances and those they interact with in their daily business. They get to understand their duties and roles in the team or Group that Branson helps them envision and comprehend through motivational talks (Weiss, 2014).
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RICHARD BRANSON’S LEADERSHIP STYLE 3 The result of constantly doing so is the development of an organizational culture, in Virgin Atlantic, that encourages employees to work without supervision and effectively serve the company in the equal measure as the owners. Branson can make the employees to personally visualize the company’s success ( Steers & Sánchez-Runde, 2013). As part of his evangelistic leadership and management style, Branson is constantly finding opportunities to grow further and expand the company. Therefore, the company is always involved in projects including partnerships that help his company grow and expand into other industries through alliances and joint ventures (Bonnici, 2011). Branson can build teams, peace and harmony within those establishments. He has established measures towards this end result including making the Virgin Group work environment enjoyable. Employees, therefore, feel comfortable working there and rarely suffer stress due to boredom (Bonnici, 2011). Organizational behavior scholars say that boredom is a leading cause of job dissatisfaction and subsequent lack of work engagement (Steers & Sánchez-Runde, 2013).
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  • Spring '15
  • Management, Virgin Group, Branson’s leadership

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