RICHARD Branson LEADERSHIP STYLE - RICHARD BRANSONS...

RICHARD BRANSON’S LEADERSHIP STYLE
RICHARD BRANSON’S LEADERSHIP STYLE
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RICHARD BRANSON’S LEADERSHIP STYLE
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Introduction
Richard Branson, the Virgin Group CEO, has a management style that draws both praise and
criticism in an almost equal and a similar measure. First, this controversial CEO has no real
office or headquarters for his large and successful business empire. Mr. Branson rarely calls
directors' meetings. Additionally, he has no unique or proficient computer skills that almost many
other 21st century self-made billionaires boast that they do have. However, he has a special
motivational and leadership skills that hold his business together keep it growing and bring out
the best quality in his staff.
This paper will explore and evaluate in detail Branson’s leadership skills, style, and draw
inferences and conclusions about qualities in employees that would fit in at the Virgin Atlantic
Group.
Branson’s leadership styles
First, Branson can be phrased as an evangelist of what he holds in the Virgin brand. Hence, the
CEO is always communicating with people outside the Virgin Group organization about the
organization's beliefs and practices (Bonnici, 2011). Within the organization, Branson can
include people in the projects that the company is undertaking. The individuals in return pass the
message to their acquaintances and those they interact with in their daily business. They get to
understand their duties and roles in the team or Group that Branson helps them envision and
comprehend through motivational talks (Weiss, 2014).

RICHARD BRANSON’S LEADERSHIP STYLE
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The result of constantly doing so is the development of an organizational culture, in Virgin
Atlantic, that encourages employees to work without supervision and effectively serve the
company in the equal measure as the owners. Branson can make the employees to personally
visualize the company’s success
(
Steers & Sánchez-Runde, 2013). As part of his evangelistic
leadership and management style, Branson is constantly finding opportunities to grow further
and expand the company. Therefore, the company is always involved in projects including
partnerships that help his company grow and expand into other industries through alliances and
joint ventures (Bonnici, 2011).
Branson can build teams, peace and harmony within those establishments. He has established
measures towards this end result including making the Virgin Group work environment
enjoyable. Employees, therefore, feel comfortable working there and rarely suffer stress due to
boredom (Bonnici, 2011). Organizational behavior scholars say that boredom is a leading cause
of job dissatisfaction and subsequent lack of work engagement (Steers & Sánchez-Runde, 2013).