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Lecture 3 - Drinks consumption(per capita U.S 1998 861 357...

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Drinks consumption (per capita) U.S. 1998 Soft drinks 861 Beer 357 Coffee 315 Milk 301 Bottled water 184 Juices 139 Tea 112 Powdered drinks 78 Wine 30 Source: Beverage Digest, August 21, 1998
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Beer is drunk globally Germany, Czech Republic: the drink on the dinner table Most everywhere else (in countries tolerating alcohol): the drink of relaxation
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Beer worldwide - the top producers production consumption (million hl) (l per head) China 251 16 United States 231 84 Germany 105 127 Brazil 85 53 Russia 76 22 Mexico 66 49 Japan 65 57 - and the biggest consumer is Czech Republic 18 161
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In the United States % beer sales are Bars, restaurants, hotels 26 Convenience stores/gas stations 20 Supermarkets 19 Liquor stores 17 Other 18
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48% of the 1.33 billion hectoliters of beer brewed worldwide in 1998 came from just ten companies Incidentally, 1 hectoliter (hl) = 100 liters 1 barrel (US) = 1.1734 hl
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By the way, I will NOT use Fahrenheit in this class, rather Celsius Celsius is used internationally in brewing except for one country! o F = o C x 9 + 32 5
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N.b. it doesn°t make sense to ship liquid The world°s largest brewing companies Interbrew-AMBEV (InBev) SAB-Miller Anheuser-Busch Heineken Coors-Molson Carlsberg Asahi Kirin Scottish and Newcastle
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Germany It is characterized by many relatively small brewing companies, over 1,200 of them, mostly producing individual beers for relatively local consumption.
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