•Okeene Municipal Hospital (OMH) has several opportunities for improvementswith its identified strengths and ability to improve its weakness and treats.Strategic planning is vital for OMH to know its future and involves creatingobjctives to fit needs and setting goals to meet them. In healthcare, it is importantto take into account an analysis of the market, advancement in technologies andeconomic trends. A SWOT analysis will therefore help OMH identify its strengths,weaknesses, opportunities and threats, so it can convert irs weaknesses intostrengths and the threats into opportunities. This will help OMH identfy thefeasibility and value of a new satellite clinic.•Some of the strengths of OHM are its ability to have less operational costscompared to urban areas due to its rural setting, its government aide and ability toaccept all insurances, community satisfaction, and its strong workplace culture. It'sweaknesses are the lack of infrastructure in rural area, ability to recruit and retainemployees due to shortage, and increased burden of costs due to high povertyrate. Opportunities include implementation of a satellite clinic.OMH also facesthreat from the other hospital and nursing homes in the county, lack of technologysuch as Electronic Health Records (Data USA, 2019).•In order to have an upper hand at the opportunity, organizations should keep upwith the emerging trends in their specialization area (Hornor, 2012). OMH should2SWOT AnalysisStrength•Less Operationalcosts•Accepts variousinsurances•Communitysupport•StrongemployeecultureWeakness•Poorinfrastructure•Recruiting andretainingemployees•FeasibilityOpportunities•Satellite clinicThreats•Competition•Technology
