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Running head: PLACE AND PRICE ANALYSIS1Place and Price AnalysisTammy StoneCapella UniversityFebruary 21, 2022
Running head:PLACE AND PRICE ANALYSIS2IntroductionMystic Stonetable Artwork, LLC (MSA) carries artist work and home decor. They are trying to expand theirproduct offering with a new line of photo frames. They wish to expand their product line by adding a collectionof Rustic Bohemian Beaded photo frames. This article will discuss the forecast for MSA using the terms"Price," which refers to the amount of money spent by customers to purchase the product, and "Place," whichrefers to the distribution activities that make the product available to consumers. MSA will purchase directlyfrom manufacturers and resell to consumers.Identify Where the Product is SoldMystic Stonetable Artwork, LLC (MSA) will use direct distribution as a direct-to-consumer approach strategythat will entail selling directly to customers via a website, brick-and-mortar store, trade shows, and farmersmarkets.Detail the Chosen Product's Distribution ChannelsMSA has chosen direct distribution via the direct-to-consumer (DTC) model, which enables retail products to besold directly to customers at a brick-and-mortar location, trade show, or eCommerce platform. Rather thanselling wholesale to agents or retailers who handle distribution, direct distribution eliminates the need forintermediaries. MSA can see that direct distribution enables brands to develop meaningful ties with theirproduct's ultimate users. DTC fulfillment services enable brands to foster loyalty and trust. by engaging withcustomers. The business can respond to customer feedback and performance evaluations of its products(Hutzler. 2020.)DTC is a model of consumer product sales in which products are sold directly to the end consumer without theinvolvement of a middleman such as third-party retailers or wholesalers. It establishes direct contact, deals with,and transacts with clients via offline and online channels (Fernando, 2021.) This strategy does have somedrawbacks, such as inventory challenges associated with maintaining an adequate stock in-store while selling

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