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Running head: SALES PLAN1Assessment 4: Sales PlanTammy StoneCapella UniversityJanuary26, 2021
Running head:SALES PLAN2IntroductionMystic Stonetable Artwork (MSA) is a retailer of artist work and home decor. They are lookingto expand their product offering with a new line of picture frames. They wish to expand theirproduct line by adding a collection of Rustic Bohemian Beaded photo frames. MSA wishes toexpand its product line in response to growing new home décor. This paper will go over salesand operations planning (S&OP), a unified business management process that enables theexecutive team to maintain focus, alignment, and synchronization across all organizationalfunctions. We will discuss the sales plan, which details the sales objectives, tactics, challenges,target market, and the steps necessary to execute the plan.Define a Set of Measurable Sales Goals for the BusinessA business goal that can be measured is something that can be quantifiably described.Measurable goals can help a business figure out how well a particular strategy, product, orservice is working from several different angles. It gives sales teams a clear picture of what theyshould be doing to help the company meet its more critical goals. Each goal has specific,measurable steps that salespeople can take to ensure their own and team goals are met. MSAmust develop a way to track the sales team's progress toward meeting their goals. By asking howmany new clients, each sales rep is getting. In this case, the number of new clients is the goal.MSA goal included:Making $70,000 in new sales by the end of the current fiscal year.Increasing social media sales by 20% by the 3rd quarter.
Running head:SALES PLAN3Increasing sales of the new product from digital print to 35% by the end of the currentfiscal year.Increasing customer satisfaction by 15% with surveys by the end of the 3rd quarter.Adding 100 new clients within the next nine months with each sales person's sales report.Identify Viable Strategies and Sales Tactics.A strong sales program is the most essential part of any business. It is tough to compete and growif you do not have good sales strategies. Salespeople need to learn how to use proven salestactics to make more money for their company. These sales tactics do more than help them closeindividual sales. They also help them to make more money. They help to find more people who

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