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Unformatted text preview: make up 26% of the population exerts enormous economic influence within the family- young people were once ignored by most advertisers but now are the most marketed to spending power is high (dual income, busy parents) future clout as adult consumer • parents today Sociology 172 January 30 th , 2008 Lecture 8 – Kids & Consumerism- willing to buy more for kids 1. more disposable income- trends: smaller family sizes, dual incomes, postponing children 2. guilt • Buy Nothing Day- a global phenomenon that originated in Vancouver- by Ted Dave in 1992- in Canada & US, November 23 rd (day after American Thanksgiving)- international, November 24 th- day where consumer can stop to think about their daily consumption...
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This note was uploaded on 04/18/2008 for the course SOC 172 taught by Professor Cassidy during the Winter '08 term at UWO.
- Winter '08