07) - Sociology 172 Lecture 1 Introduction Monday January...

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Sociology 172 Monday, January 7 th , 2008 Lecture 1 - Introduction • Marshall McLuhan - considered to be the father and leading prophet of electronic age - “the Medium is the Message” - “all advertising advertises advertising” • advertising - considered one of the most powerful forces determining human behaviour - yet it is virtually ignored in Sociology - but it’s concerned with many aspects of Sociology:  values and norms that guide human behaviour  roles and statuses occupied by people  process of social control • why advertising is studied in Sociology 1. determines how vast economic and social resources are distributed  major institutions 2. staggering ability to reach everyone with 1000’s of messages  massive impact of society (ie. Superbowl commercials)  major contributor to culture (ie. selling an image: Nike, McDonald’s) 3. powerful agent of social control
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07) - Sociology 172 Lecture 1 Introduction Monday January...

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