lecture 2&3 types of advertising

lecture 2&3 types of advertising - Sociology 172 Lecture...

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Sociology 172 Wednesday, January 9 th , 2008 Monday, January 14 th , 2008 • ambient advertising: - intrusive ads in public places (where we expect not to see ads) - marketers are aggressively seeking out new advertisement vehicles (because    people are bombarded with ads and cannot absorb anymore) • criticisms within the industry: - Bob Garfield (from the magazine “Advertising Age” of the ads industry) calls them    “environmental pollutants” - fear that there may be a backlash from consumers (we get “fed-up”) • first billboard in North America was Coca Cola   pools, mall posters etc.) • there is no place to hide - supposed to get control over ads: TiVo & the internet - therefore advertising industry is striking back:  testing pop-up ads to appear when viewers fast forward • example: taxi cabs in US cities - used to be only on the exterior of cabs but now TV screens are installed in the cabs    that run ads and commercials - each ad is approximately 30 seconds , and the machines cost $3000/each - most ads are silent, yet on average in 4 ads every 10 minutes are not - taxicabs are present in every major US city:  in US, over 300,000 cabs  in New York, 12,000 cabs - cabs carrying ads:  5% in the US  30% in New York • example: public elevators - captivate networks - vowed to keep them silent, but may bow to pressure soon enough • example: aerial ads - banner watching is irresistible - creates immediate reaction and grabs attention • advertising in Outer Space: 1
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Sociology 172 Wednesday, January 9 th , 2008
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This note was uploaded on 04/18/2008 for the course SOC 172 taught by Professor Cassidy during the Winter '08 term at UWO.

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lecture 2&3 types of advertising - Sociology 172 Lecture...

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