lecture 4&5 history of advertising

lecture 4&5 history of advertising - Sociology 172...

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Sociology 172 Wednesday, January 16 th , 2008 Monday, January 21 th , 2008 • Ben Singer explains that advertising is:  to announce something, to inform, to persuade  considers social/cultural factors influence ads: effect of economy, effect of social organization, effect of media  • Preliterate Period (3000BC to 400BC) - literacy was low, writing was limited (information people needed was essentially the    main message) - communication mainly by symbols - in 1200BC, Phoenicians painted messages on stones along paths - in 6 th  century BC, town criers with signboards announced ship’s docking (for goods    purchasing and exchanging) • Classical Period (400BC to 100BC) - most announcements made by town criers (most dominant form in history) - yet more and more people were becoming literate; rise in street advertising - street ads:  merchant’s type of business/product - iconic indicators  important events or services - public walls (concerts, religious ceremonies)  personal “classified” ads - lost people, runaways, house for sale • Classical – Middle Ages Period (100AD to 1400AD) - still relied on town crier - advantages:  wider audiences, go where the people go  intrusive & persuasive voices - disadvantages:  quite transient (lack of stability)  relatively costly  may be unreliable - town criers were the 1 st  state-sanctioned form of advertising • Late Middle Ages Period (1400 to 1600) - major changes:  Gutenberg in Germany in 1450; development of movable type  posters instead of town criers, posted on public buildings
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This note was uploaded on 04/18/2008 for the course SOC 172 taught by Professor Cassidy during the Winter '08 term at UWO.

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lecture 4&5 history of advertising - Sociology 172...

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