Sports COMM 2

Sports COMM 2 - 11/12/2008 14:49:00 pg 87 Breaking the...

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Unformatted text preview: 11/12/2008 14:49:00 pg 87 Breaking the Gender Barrier in Baseball Major league baseball was painfully slow in changing its racial policies, but when it did, its impact on American Culture was Immense. Arguments each side made: *Both sides used classic American values to sustain their arguments Major League Baseballs Arguments included: o Tradition- Women had never been allowed into baseball locker rooms. o Privacy- Allowing women into locker rooms denied players their rights to privacy. o Safety and Security- Women were not allowed into the locker rooms for their own safety and that of the players. Newspapers and Reporters Arguments: o Free Enterprise- Women reporters were not allowed to practice their trade if they were not allowed into the locker rooms. o Fairness- Basic fair play in sports and reporting said that all players (reporters) deserved an equal opportunity (a level playing field) to complete their jobs. Was denying equal opportunity o Freedom of the Press- Baseball teams were challenging freedom of the press *In the end reporters resorted to a strike in order to defeat the locker room lockdown. *also successful because of the symbiotic relationship between sports reporters and sports organizations. *ended up allowing the unthinkable women in the locker room. Pg 90 Names and the Battle over Image, Race, and Culture We establish our perspective and values concerning an object by how we name it. Names carry beliefs, values, and rhetorical motivation. o (Indians, Braves, Redskins) Racist stereotypes in sports team names. Chief way = Through Names Performative struggle= rhetorical battle over an image. o Three key Ideas: Identity- the identity of Native Americans was shaped by how teams identified images with names classically identified with Native Americans. Culture- Native Americans lost the cultural identification of who they were and what their history signified in these broadly accepted caricatures. Performance- Movement leaders created a public performance that both condemned the caricature and offered an alternative image of Native American culture. o Why did the Native American Protest fail to bring about change? Competing Performance- The sports organizations and fans presented a competing performance that denied the charges protest leaders made....
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Sports COMM 2 - 11/12/2008 14:49:00 pg 87 Breaking the...

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