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Marketing.pdf - WHAT IS MARKETING? For a marketing...

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WHAT IS MARKETING?For a marketing professionals…Marketing isProcessCommunicationDiscipline or a field of managementMarketingIs the activity, set of institutions andprocesses forcreating,communicating, deliveringandexchangingofferings that haveVALUEfor customers, clients,partners and society at largeAs a process of creating communicating…-Marketing is also a set of processesbecause there are essential tasksthat have to be engaged in order toproduce a viable marketing strategyDelivering Value to customers…-Marketers seek to provideVALUABLEproducts and servicesto customersMarketing-is the process of teachingconsumers why they should chooseyour product or service over those ofyour competitors and is a form ofpersuasive communication.-is the process of getting peopleinterested in your company's productor service. This happens throughmarket research, analysis, andunderstanding your ideal customer'sinterests. Marketing pertains to allaspects of a business, includingproduct development, distributionmethods, sales, and advertising.Marketing covers a vast area of business,including:How you communicateThe brandThe designPricingMarket researchConsumer psychologyMeasuring effectiveness“Products”-Any tangible or intangible good orservice that is a result of a processand that is intended for delivery to acustomer or end user.Tangible- Is a physical object that can beperceived by touch such as a building,vehicle, or gadget. Most goods are tangibleproducts.Intangible- is a product that can only beperceived indirectly .TYPES OF MARKETING2 types of marketingTraditional MarketingDigital MarketingTraditional MarketingRefers to a kind of promotion,advertisement in which companies used thismethod in the early period tomarkettheirproduct.Includes print advertisements,billboards,flyers or pamphlets,TV,newspaper, radio,etc.Advantages of traditional Marketing:We can easily reach a group ofaudience,
Reuse and recycling,Hard copies can be easilyprocessed,Greater exposureDisadvantages traditional marketing:It takes more time to reach people,Based on our stories the product willreach more people,Expensive high,Nowadays most of the people preferonline marketing than traditionalmarketing4 Main Types of traditional marketingPrint Marketing:Print marketing is theoldest form of traditional marketing. Itcharacterized as promoting in a paperframe, this technique has been in utilizedsince old times, when Egyptians createdsales messages and wall posters onpapyrus.Broadcasting:Broadcast marketingincludes television and radioadvertisements.Direct Mail:Direct mail marketing usesprinted material like postcards, brochures,letters, catalogs, and fliers sent throughpostal mail to attract consumers.Telemarketing:Telemarketing, is thepractice of delivering sales messages overthe phone to convince consumers topurchase an item or service.

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Term
Spring
Professor
N/A
Tags
Marketing, traditional marketing, Tactical Marketing

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