module4assignment - MODULE_4 ASSIGNMENT 1 According to Herzbergs two-factor theory of motivation was Planks motivation to create a new category of

module4assignment - MODULE_4 ASSIGNMENT 1 According to...

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MODULE_4 ASSIGNMENT 1. According to Herzberg’s two-factor theory of motivation, was Plank’s motivation to create a new category of performance apparel driven by extrinsic (hygiene) factors or intrinsic (motivator) factors? According to Herzberg’s two-factor theory, I believe Kevin Plank’s motivation was driven by intrinsic factors. Plank wanted to make something that every player needed, but no one knew how to something about it. He knew if he could create a shirt that would remain drier and lighter throughout the game, every player would want one. He was motivated by his own desire for achievement and advancement, and the chance to be creative (self-actualization). 2. According to McClelland’s manifest theory of motivation, people are motivated by the needs for achievement, power, and affiliation. Which of these needs would to attribute to Plank? If you were to rank them in order of significance to Plank, which will be first, second, and third? Kevin Plank’s needs for achievement and power are quite obvious when we’re looking at McClelland’s manifest theory of motivation. However, his needs for affiliation is not as obvious.
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  • Winter '14
  • Kevin Plank

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