The Great Audience Decline - Communications 150 April 6,...

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Communications 150 April 6, 1999 Announcements: Make-up exams have been graded and are available in Dr. Jordan's office. Lecture Notes: I. The Great Audience Decline After WWII, from 1948-1968, Hollywood lost three quarters of its audience The rise of TV was blamed for the decline, but it was really only one of several factors Hollywood began marketing their movies to target specific audiences (race, gender, age) II. Leisure Time and Recreation After the war, the U. S. was the wealthiest country in the world There was a higher standard of living People worked less hours and received paid vacation time Highway systems were built which made vacations and recreation easier A. Movies and Leisure Time o People had more time on their hands, so they started doing more outdoor activities o People used to work so much that going to the movies was a brief leisure activity that could be scheduled into their busy lives B. TV and Leisure Time o TV was a more flexible way to spend leisure time
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This note was uploaded on 02/21/2008 for the course COMM 150 taught by Professor Jordan during the Spring '99 term at Pennsylvania State University, University Park.

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The Great Audience Decline - Communications 150 April 6,...

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