The Candidate: Issues vs. Image

The Candidate: Issues vs. Image - Communications 150 April...

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Communications 150 April 8, 1999 Announcements: Lecture Notes: I. The Candidate : Issues vs. Image Robert Redford plays an aspiring politician who is following in the footsteps of his father In the beginning, he believes that he can run his campaign solely on debate issues By the end, he gives in to running his campaign based on image management He ends up winning the governership, but he can't remember what he stood for This movie was made around the time of the Kennedy/Nixon election where TV played a huge role in emphasizing image Politics was a game of selling oneself as a product to the public II. TV and News A. Network (1976): Public Interest vs. Tabloid News o An old TV news anchor, Howard Beal, is going to be fired for poor ratings o On his last day, he gets on camera and says that life is all messed up. He encourages the people watching to go outside and yell, "I'm mad and I'm not gonna take it anymore!" o Howard Beal is so insane that people tune in to watch him o
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