Package Unit System

Package Unit System - Communications 150 February 4 1999...

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Communications 150 February 4, 1999 Announcements: The first exam is Tuesday, Feb. 9. There is a review session Feb. 5 from 1 - 2:30 and on Feb. 8 from 7- 8:30. They are both in 113 Carnegie. Lecture Notes: I. Package Unit System Paramount Decision o The government forced studios to separate production and distribution facilities because they were too monopolistic Studios had to release stars and directors out of their 7 year contracts Stars and directors now had more leverage and could demand their prices Jimmy Stewart netted 10% of the profits of one movie because he held out for this rather than accept an initial salary Package Unit System broke up the studio system due to the Paramount Decision II. Typecast Stars: Marilyn Monroe She was defined on the basis of gender and sex appeal She usually played actors, singers, secretaries -- very feminine parts Many times she didn't even have a name in movies, she was just the "girl" She felt pressure to live up to the way studios typecast her so she took
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Package Unit System - Communications 150 February 4 1999...

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