CASE study - Garrett Ozar ENT 201 BSBC Case Study October...

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Garrett Ozar ENT 201 BSBC Case Study October 9, 2007 Professor Davidson Big Sky Brewing Company Case Study Questions 1. Microbreweries have a competitive advantage over imports because they do not have to import their beer where imports have to. Thus, imports have a higher per unit distribution cost. Imports have to price their beers at about double the price of domestics, yet microbreweries can create a beer with the same high quality and flexibility as imports; however, microbreweries are able to distribute their beers while they are much fresher. 2. The three market segments in the malt beverage system are: distributors, who are “looking for high sales volume brands that pulled other brands into their portfolio”, which enable them to get control of their target market. Retailers, who also want high sales volume brands otherwise the product is a waste to their shelf space. And the last segment is consumers who drink beer. Beer drinkers are broken down into two segments, on-premises beer drinkers and off-premises beer
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CASE study - Garrett Ozar ENT 201 BSBC Case Study October...

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