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Unformatted text preview: is to supply automobiles that meet the consumers demand in the market place. Although they do fail to meet the markets demand at times, they always seem to continue innovating new projects to win over customers hearts again. My reaction to this article was that the author seemed to be a bit biased towards BMW; however, the article on a whole was very informative on how a successful company is supposed to be run. My initial feeling to reading this article is that it made me want to work for BMW because of their efficiency and their policy to listen to all employees which maximizes innovation potential. They really understand the concept of building quality custom cars that seem to surpass todays technology along with other automobiles. Title of article: BMWs Dream Factory Author: Gail Edmondson Source: Business Week Date: October 16, 2007...
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This note was uploaded on 04/18/2008 for the course LAW 251 taught by Professor Willey during the Spring '08 term at W. Carolina.
- Spring '08