This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: more fuel efficient and that cannot help the sales of Hummers at all. General Motors should target the rural household segment with their H2 and H3 because it does get a little better gas mileage, it is safe, and can carry around the whole family. 3. GM’s marketing mix and positioning would differ for its consumer market segment and for its business-to-business market segment, in that with its consumer market segment they would promote its safety, design, and social status, while they would promote its durability, size, and towing capacity to its business-to-business market segments. If they adjusted their H2s or H3s to have better gas mileage they would be able to increase their prices drastically in the consumer market. Who would want to buy any other SUV when the Hummer drives better, would have the same or better gas mileage, same or better towing capacity, and a higher social image?...
View Full Document
- Spring '08
- Marketing, better gas mileage