hw 1 - Garrett Ozar Case D-1 HW 9/7/07 Professor Russell...

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Garrett Ozar Case D-1 HW 9/7/07 Professor Russell Case D-1 1. Environmental forces that influence the snowboarding industry are: Snowboarding ultimately can only be practiced in areas that receive large amounts of snow and have adequate mountains or hills that are desirable to snowboard on; however, some places use “fake” snow but still require cold temperatures. Snowboarding also is usually only practiced in the winter time when the weather is right to receive snowfall. These two environmental forces play a large role in influencing snowboarding companies to market and sell their products mainly in areas with access to these mountains or hills that receive snow. 2. The original marketing goal for Burton in its early years was to convince people to snowboard rather than to ski. Now that the knowledge of snowboarding has broadened and a lot of people are already in the sport, the marketing goal has changed because Burton now has increasing competition with a product that does not have a difficult
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hw 1 - Garrett Ozar Case D-1 HW 9/7/07 Professor Russell...

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