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Unformatted text preview: Volkswagen advertising campaign are the profit figures, the brand’s image, and the change in sales volume. I believe that these are the key things to look at because it can show if your advertising campaign is reaching out to your target market by either convincing them to purchase a Volkswagen or at least persuade them to noticing your companies efforts and attributes so that they may purchase a VW in the future; and at the same time it reveals if the cost of the campaign was cost efficient. 3. Volkswagen uses a pull strategy in order to create a demand for their automobiles in order to sell units at a non-discounted price. If they used a push strategy they would most likely have dealers attempting to sell more by lowering the sales price below the M.S.R.P; however, they may have to result to a push strategy in the future if their sales volume continues to decrease....
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This homework help was uploaded on 04/18/2008 for the course MKT 301 taught by Professor Russell during the Spring '08 term at W. Carolina.
- Spring '08