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33_Anay Nagare_Marlboro.docx - Marlboro world’s leading...

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Marlboro world’s leading cigarette brandTable of contentContentsTobacco Industry.......................................................................................................................2Introduction to Marlboro..........................................................................................................2Concept of product and its standing.........................................................................................3Advertisements.....................................................................................................................5Sport Sponsorship.................................................................................................................7Consumer Profiling...................................................................................................................7Demographics.......................................................................................................................7Environmental analysis.............................................................................................................8PESTLE Analysis.....................................................................................................................8Political factors..................................................................................................................8Economic factors...............................................................................................................9Social factors...................................................................................................................10Environmental factors.....................................................................................................11Legal factors....................................................................................................................11SWOT Analysis........................................................................................................................12Strengths.............................................................................................................................12Weakness............................................................................................................................12Opportunities......................................................................................................................13Threats................................................................................................................................13
Tobacco IndustryThe industry includes those persons and firms World Health Organization area unitengaged within the growth, preparation purchasable, shipment, packaging, anddistribution of tobacco and tobacco-related product. it's a worldwide industry; tobaccowill grow in any heat, damp setting, which suggests it may be farmed on all continentsexcept Antarctic continent.Tobacco, one in all the foremost wide used addictive substances within the world,could be a plant native to the Americas and traditionally one in all the foremostnecessary crops fully grown by Yankee farmers. additional specifically, tobacco refersto any of assorted plants of the Nicotiana (especially N. tabacum) native to tropicalAmerica and wide cultivated for his or her leaves, that area unit dried and processedin the main for smoking in pipes, cigarettes, and cigars; it's conjointly move kindmastication tobacco or ground to form snuff or dipping tobacco, in addition asdifferent fewer common preparations. From 1617 to 1793 tobacco was the foremostvaluable staple export from land Yankee solid ground colonies and also the U.S. tillthe Nineteen Sixties, the u. s. grew, factory-made and exported additional tobaccothan the other country.Since 1964, conclusive medical proof of the deadly effects of tobacco consumptionhas diode to a pointy decline in official support for producers and makers of tobacco,though it contributes to the agricultural, fiscal, producing, and commerce sectors ofthe economy. Policy and law limiting tobacco smoking has inflated globally, howevernearly half dozen trillion cigarettes area unit still made annually, representing a rise ofover 12-tone system since the year 2000. Tobacco is commonly heavily taxed toachieve revenues for governments associate degreed as an incentive for individuals tonot smoke.Some of the leading companies and their brands in the world are: -Philp Morris International Inc. – MarlboroChina National Tobacco Corp. – YunyanJapan Tobacco Inc. – WinstonBritish America Tobacco Plc. – Pall MallITC Ltd – Gold FlakeIntroduction to MarlboroMarlboro is an American brand of cigarettes, currently owned and manufactured byPhilip Morris USA (a branch of Altria) within the United States, and by Philip MorrisInternational (now separate from Altria) outside the United States. Richmond,Virginia, is the location of the largest Marlboro cigarette manufacturing plant.

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Term
Fall
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Tags
Cigarette, Marlboro

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