INTRODUCTION 2•Launched in 1997, belong to ING Group. •Provides services in: •Online Banking •Savings Account •Mortgage •Home Equity •Mutual Funds •In 2006, reported a profit of Euro 691 million. •Currently serves more than 22.2 million customers worldwide. ING Direct is the world's largest branchless online savings bank, with over 21 million customers in nine countries. It is a subsidiary of the "International Nederlanden Group," one of the world's largest financial services companies, based in the Netherlands. In 1997, ING Direct launched operations in Canada with the goal of becoming the world's most preferred consumer bank. By marketing itself as a "no-frills" bank, ING Direct swiftly grabbed market share. It provides simple savings accounts with competitive interest rates and no fees. ING Direct focuses on making banking simple for customers by providing a variety of basic and transparent financial solutions at reasonable prices, as well as great customer service.Between 1999 and 2004, the company went through a rapid expansion phase, with offices in eight different countries. It is the leading direct bank in each of the nine countries where it operates as of April 2008. ING Direct accounts for 6% of the group's underlying profitability,
