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POLYTECHNICUNIVERSITY OF THEPHILIPPINESCollege of Business AdministrationDepartment of Marketing ManagementCOURSE TITLECustomer AnalyticsCOURSE CODEBUMA30093CREDIT UNITSThree UnitsCOURSE PREREQUISITECOURSE DESCRIPTIONThe course provides students with an overview of the current trends in customer analytics that drives today’s business. The course will provide understanding on data management techniquesthat can help an organization to achieve its business goals and address operational challenges.Institutional Learning OutcomesProgram OutcomesCourse Outcomes1. Creative and Critical ThinkingGraduates use their imaginative as well as a rational thinking abilities to lifesituations in order push boundaries, realize possibilities, and deepen theirinterdisciplinary and general understanding of the world.2. Effective CommunicationGraduates are proficient in the four macro skills in communication (reading,writing, listening, and speaking) and are able to use these skills in solvingproblems. Making decisions, and articulating thoughts when engaging withpeople in various circumstances.3. Strong Service OrientationGraduates exemplify the potentialities of an efficient, well-rounded andresponsible professional deeply committed to service excellence.4. Community EngagementGraduates take an active role in the promotion and fulfillment of variousadvocacies (educational, social and environmental) for the advancement ofcommunity welfare.5. Adeptness in the Responsible Use of TechnologyGraduates demonstrate optimized use of digital learning abilities, includingtechnical and numerical skills.6. Passion to Lifelong LearningGraduates are enabled to perform and function in the society by takingresponsibility in their quest to know more about the world through lifelonglearning.7. High Level of Leadership and Organizational SkillsGraduates are developed to become the best professionals in their respectivedisciplines by manifesting the appropriate skills and leaderships qualities.8. Sense of Personal and Professional EthicsGraduates show desirable attitudes and behavior either in their personal andprofessional circumstances.9. Sense of National and Global ResponsivenessGraduates’ deep sense of national compliments the need to live in a globalvillage where one’s culture and other people culture are respected.

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Term
Fall
Professor
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Tags
Data Management, John Wiley, College of Business Administration, Customer Analytics Initiative, Ethics of Customer Analytics

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