AM101 Notes - CHAPTER THIRTEEN: Accessories 1) Quote: About...

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CHAPTER THIRTEEN: Accessories 1) Quote: About half my designs are controlled fantasy, 15 percent are total madness and there rest are  bread-and-butter designs.— Marlo 2) Accessories a. Items, beyond basic apparel, that are worn/used by consumers that also  reflect fashion  or  changing consumer tastes 3) Accessory manufacturers are grouped as follows: a. Footwear, hosiery and leg wear, hast, headwear, scarves, neckwear, belts, handbags and small  leather goods, gloves, jewelry 4) Cross merchandising a. Apparel companies and retailers combine apparel and accessories in their product line i. Licensing  very prominent WHY? 1. Accessory producers make money by using name of known designer 2. Benefit b. Ex: Hue Hosiery by Tracey Reese c. Designers don’t make the shoe but license so the brand name or symbol is on the product 5) Footwear: a. Largest sector of accessories industry b. Dominated by large companies with multiple divisions—oligopoly 6) Hosiery a. Second largest sector b. Major marketing center is NYC c. New tech. and automated production 7) Terminology a. Flat knit: hosiery  b. Full fashioned: hosiery c. Millinery: hats 8) Marketing and distribution a. Vendor managed inventory b. Distribution through discount stores c. Ease of shopping d. Licensing 9) Belt terminology a. Cut-up trade: included with the pants, skirt, dresses b. Rack trade: sold separately 10) Jewelry terminology a. Fine: precious metals, ex: diamond, sapphire b. Bridge: silver and gold c. Costume: plastic, wood 1
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This note was uploaded on 02/21/2008 for the course AM 101 taught by Professor Carolengel-enright during the Fall '07 term at Colorado State.

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AM101 Notes - CHAPTER THIRTEEN: Accessories 1) Quote: About...

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