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suber sales planning.docx - Contents L 01: Task 01:.2 Task...

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ContentsL 01: Task 01:...............................................................................................................................................2Task 1.1: personal selling supports to the promotion mix:........................................................................2Task 1.2: Compare buyer behaviour and the decision making process in different situations:................3Task 1.3: analysis of the role of sales teams within market strategy:........................................................4L 02 task 2.1 AND 2.2: Develop the sales plan for DilMah Tea:..................................................................5L 03: task 03................................................................................................................................................8Task 3.1: explanation of the way sales strategy can develop in line with corporate objectives:..............8Task 3.2: explanation of the importance of recruitment and selection process:.......................................9Task 3.3: evaluate the role of motivation, remuneration and training in sales management:................10Task 3.4: way to organize sales management sales activates and control sales output:.........................11Task 3.5: database use on the sales management:..................................................................................11L 04: task 4:...............................................................................................................................................12Task 4.1: sales plan for a product or service of the business:..................................................................12Task 4.2: Investigate the opportunities for selling international market.................................................12Task 4.3: investigation of opportunities for exhibitions or trade fairs:....................................................13References:................................................................................................................................................13
L 01: Task 01:Task 1.1: personal selling supports to thepromotion mix:Personal selling is the concept of marketing that have positive impact to doeffective promotion mix for the business. Personal selling describes the marketingprocess where sales person that represent the business products or services to thecustomer by face to face method. So, this process helps to describe the products orservices in details to the customer and can identify he customer behaviour on theproducts or services that helps to update the product or services in future for thefurther progress of the business.To describe this issues, DilMah tea company chosen that is reputed tea suppliers inall over the world that starts their journey form Sri Lanka. So they attar doingbusiness in UK as a big competitive market. Because there are lots of tea andcoffee business is operating in Uk and world class brand makes more customer soit should be a tough task for them to reach the market growth. To implement theirstrategy to reach the customer attraction and satisfaction they are approachingpersonal selling concept. It will help them to convince UK customers and to maketheir presence to the market.Promotion mix is the concept that working as the marketing tool to make efficientmarketing strategy for the business products and services. So, personal sellingmakes effective relation with promotional mix as it is the way to do effectivepromotion of the products and services. So, DilMah tea can offer their productswith this personal selling concept to the target population. Also, they will showtheir different flavours and different usefulness of their product. So with thispersonal selling concept they can ensure their effective promotion of their productsand services. So this personal selling can be an effective way to do promotion oftheir products to their customer and customer can get idea about the productsusefulness.

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