W1 Media literacy - Media Literacy Understand how media...

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Media Literacy Understand how media messages are constructed (TV shows, newspapers, films, advertising, etc.) Know who created the message for whom (“target audience”) Analyze how media messages deliver meaning
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Deconstructing Media Messages Closely examining and “taking apart” media messages Source: Who created the message? Who has control? Audience: For whom is this message created and disseminated? Text: a piece of media that includes written/spoken words, pictures, moving images, sounds, etc. (ex> television show or episode, TV commercial, news segment) Persuasion techniques: association, bandwagon, beautiful people, celebrities, experts, plain folks, fear, humor, repetition, new, nostalgia, scientific evidence, symbol, etc. Point of view: values and biases of the media maker or dominant group powerful ideological messages
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Politics of Image Broadcast media: potential for political influence Radio: Franklin Roosevelt (“fireside chats”) –
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