{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

W4 Influence of Images - Influence of Images u The...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Influence of Images u The importance of appearance à The vital role and power ful effects of media u Difficult to distinguish between image and reality u Media as vehicles for conveying political messages u PR campaigns: slogan, logo à brand (“celebrity candidate”) u blurring the line between politics and commerce u Candidates: products = voters: consumers
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Media and Democracy u Access to information is critical in a democratic society u Media plays an important role in relaying this information u correlation with financial power and political leverage u Effects of media on the audience
Background image of page 2
Broadcasting u Broadcasting: agricultural metaphor u The sowing of seeds by hand in wide half circles u Centralized resources of information and knowledge that is distributed widely à Enlightened and culturally empow ered population (public service broa dcasting)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Functions of Broadcasting u The efficient distribution of essential
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}