W15 global tv - 1, 2 - Globalization Interrelated processes...

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Globalization Interrelated processes Finance and trade: circulation of capital and goods International organizations (World Bank, UN) Increased circulation of people Transnational nongovernmental organizations (NGO) Digital technologies Global media International communication networks: Growing interconnectedness and intensification of connections Circulation of ideas, images, sounds: positive (mutual understanding) and negative (cultural homogenization) outcomes
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Media Ownership Global products, centralized ownership: Music: Big Four 1. Sony (Japan) 2. Universal (US) 3. Warner (US) 4. EMI (UK) 2009: 88% of album sales Radiohead
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Media Content Cultural Imperialism : Large volume of media products flow from the West (North) American or Western dominance of different cultures & media around the globe American products, popular culture American way of life” (cultural values) I deologies (individualism, consumerism, etc.) =/= “traditional” valuesd
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Unformatted text preview: • Western democracy • English • Media content and format • “one-way media flow”: U.S. dominates international trade in media • News: CNN • Hollywood blockbuster • TV formats Limits of Cultural Imperialism Thesis • Oversimplifies complex nature of flows in international communications and media • Not one-way flow but many counter-flows • Ex> Al-Jazeera: “striking back” against (Western) media imperialism, alternative to Western news organizations • Japanese anime, Korean wave, telenovelas (Latin America, South Asia, Spain, etc.) • Fails to address recent strategies of “glocalization” • McDonald’s in India • “localized” TV formats • Problems with policies of “cultural protectionism” • Designed to protect indigenous, local cultures against “pollution” or destruction by foreign elements • Do “pure, authentic, cultural spaces” or products exist?  All cultures are “hybrids”...
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  • Winter '16
  • Globalization, Media content, Cultural imperialism, one-way media flow, Transnational nongovernmental organizations

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