PSYC 2040

PSYC 2040 - 8/28/07 -Social psychology is the scientific...

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8/28/07 -Social psychology is the scientific study of how individuals think and feel about how we interact and influence each other individually and in groups. -Social psychology focuses on the individual within a given social situation. -Social psychology looks at large group behavior and systems in society. -Biology examines the role of genetics in behavior. Anthropology investigates physical and cultural development of a species History determines how economic, political and technological trends influence behavior -Take scientific method and use it to study human behavior -Gives us framework for understanding and sets up further research and theories Human behavior is simply a function of the situation and individual characteristics. Kurt Lewin (Father of Sociology) Individual characteristic Social perception Evaluation of situation Intention to behave in a certain way (Best indicator) Impact from social situation Social behavior In 1879, Want opened 1 st social science lab. -Scientific method (4 Steps) 1. Identify phenomenon to study 2. Develop a testable research hypothesis 3. Design a research study 4. Carry out research study -Results should be replicable. Experimental Research Correlation Research- How 2 things are related (no causation) Ex. Study + good grade
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-Independent variable manipulated (cause) No independent variable manipulation -Random assignment No random assignment -Causal relationship can be established Causal relationship can not be established -Tight control over extraneous variables Extraneous variables may be measured and controlled statistically -Changes in the value of a dependent variable + correlation means the variables are related and a – correlation means low # matches high # & vice versa 9/4/07 Self -cognitive structure; a controlled device; assists us in understanding ourselves Example-mob behavior (lose sense of self-deindivation ) Three Components of Self Private self (how we see ourselves) Public Self (how we think others see us) Collective Self (how we think important people in our lives see us) -Self differs across time and culture Independent self -internal attributes (abilities, confidence, motives, and personal goals) Interdependent self - identity defined by social relations (role of others is important, group goals) Western industrialized countries-independent self concept East Asia, Africa-interdependent self concept; more self critical Culture has enormous impact on how we perceive ourselves and this perception of self affects your behavior Spotlight effect -belief that other people are paying closer attention to us than they really are Illusion of transparency -belief that others can read our concealed emotions Self interest-people are less objective when they rate themselves
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Self concern- people are concerned with self image, so they behave in a certain way to control their image and the way others see them Social relationships Social surroundings affect us. Example-people are more comfortable in their home
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PSYC 2040 - 8/28/07 -Social psychology is the scientific...

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