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The Sunny Valley Bank - SUNNY VALLEY BANK SWOT ANALYSIS 1...

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SUNNY VALLEY BANK SWOT ANALYSIS 1SUNNY VALLEY BANK SWOT ANALYSISName:Course:Tutor:Institution:Date
SUNNY VALLEY BANK SWOT ANALYSIS 2IntroductionThe Sunny Valley Bank started several years ago and was able to gain a 20% share of themarket. This was about 1.5 million customers. The bank has expanded throughout the regionwith over fifty branches, and this has been a major driver towards their success [ CITATIONUni12 \l 1033 ]. By virtue of it being a local bank, has enabled them to be friendly and trulyapprehensive with their clients.SWOT AnalysisSWOT Analysis is a useful technique for understanding your Strengths and Weaknesses,and for identifying both the Opportunities open to you and the Threats you faceThe Sun Valley Bank has employed a SWOT analysis as a useful procedure for understandingthe bank’s strengths and weaknesses and for finding the opportunities open to the bank and thethreats they are likely to encounter.StrengthsThe bank boast of several strengths which has enabled it attain a substantial growth forthe last several decades opening over 50 branches across the region. The convenience ofbranches is a major strength. Customers are able to access the bank’s branches with convenienceand ease. The other major strength that the bank enjoys over its competitors is its smallness andcloseness. The bank is close to its customers and they view it as customer friendly bank. Theyspread the bank’s friendly service through word of mouth and this has enabled the bank to attractand retain a significant number of its customers in different across the region where the bank has
SUNNY VALLEY BANK SWOT ANALYSIS 3opened up branches [ CITATION Har11 \l 1033 ]. The bank is viewed by customers as a “localbank” and which make it friendly and truly apprehensive with their clients.WeaknessThe Sunny Valley Bank has encountered some weaknesses in its operation. This explainswhy it has been able to marshal just only 20 %of the market share. The bank has limited range of

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Term
Winter
Professor
davis
Tags
Marketing, Sunny Valley Bank, valley bank swot

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