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1Business MemoAmber SpiessRasmussen UniversityGEB3124: Business Research & AnalysisGerald JacksonDecember 17th, 2021
2Business MemoMemoTo:The Home OfficeFrom:Amber SpiessDate:10/05/2021Re:Online Shopping ServicesGood morning home office,I am the store manager of #10899 located in Anywhere, USA. RStore has always served thecommunity it operates in successfully, yet in the past 6 months there has been a decline in the storessales. RStore’s business model has become stagnate, future innovations need to be implemented to keepRStore competitive in today’s market. Adding online services would have a positive impact on RStore’ssales.Our competitor OtherguysRUs has begun an online shopping and pick up service recently.According to a study done by the Harvard Business Review retail stores saw in-store sales drop 1.8% withgreater decline when closer to competitor “by online pick up in store” locations suggesting “by onlinepick up in store stores were stealing sales from stores” (Ketzenberg & Akturk, 2021). The HarvardBusiness Review suggests that “by online pick up in store” gives retail stores an edge among their

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Term
Spring
Professor
NoProfessor
Tags
Supermarket

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