Bergerac Systems_ Case Analysis & Recommendations -...

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Bergerac Systems: Case Analysis & Recommendations Group 2: Tyler Heidgerken, Alphonse Bilicic, Xiaoqian Li, Jonna Vercellini, Whitney DePaoli
About Bergerac Extremely user-friendly equipment in compact form Self-calibration feature Highly accurate flagging system for compromised patient samples Attractive to smaller veterinary practices Number one patient complaint is cartridge shortages Due to volatility of Petrochemical market
Competition Industry leader High level of brand recognition High level of customer retention High quality Able to meet large volumes of demand Quality at a slightly lower price point Easy-to-use equipment (doesn’t require trained lab tech) Bergerac’s most direct competitor
Opportunities Ahead Bergerac experiencing 17% annual increase as a company Projected 8-10% annual growth increase for in-house diagnostics market in North America Must decide whether to build or buy
Making Cartridges In-House (Build) Pros: Savings of $2.41M

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