15 - G122 Lecture 15 The Globalisation of Sport 1. The...

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G122 Lecture 15 The Globalisation of Sport 1. The Beckham phenomenon Athlete; lifestyle; TV/media; ambassador; advertising sponsor …and posh Spice! Transnational celebrity. 2. From folk cultures to global spectacle 19C modernisation and commercialisation of sport: a) standardised, b) bureaucratised, c) nationalised, d) specialised, e) spatialised, f) mediatised, g) commodified, h) globalised. Origins in industrial urban England, then USA. Sport and global issues: eg Cold War froze out athletes at 1980 Moscow and 1984 LA Olympics. Sport “a paradigm of global culture’ (Bale, 2003). Not a trivial pursuit! 3. Sports and citizenship values 19C regulation of sports reflected Victorian moral values. Character formation and citizenship values. Sport for amateurs: Chariots of Fire and 1924 Paris Olympics. Gentlemen vs. Players cricket matches in England. ‘Play up, play up, and play the game’. Sport and Europe’s “civilising mission”. Colonialism: cricket in India & the West Indies: CLR James and WG Grace.
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4.Sports and consumerism
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15 - G122 Lecture 15 The Globalisation of Sport 1. The...

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