HIST 1020 Exam Two Notes - Exam 2 Herron Taylor 1 Consumers Consumption and Cotton The Threads of NineteenthCentury Global History The Industrial

HIST 1020 Exam Two Notes - Exam 2 Herron Taylor 1 Consumers...

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Exam 2 Herron Taylor ° 1: Consumers, Consumption, and Cotton: The Threads of Nineteenth- Century Global History ° The Industrial Revolution Redirection, reorganization, and intensification of human and animal labor. Application of new sources of energy in the form of fossil fuels and machines. ° Industrial world Industrialization of everyday life o Dependence on the clock Reorganized global economy o Era of European dominance o Industrialized regions producing commodities to be shipped out to the rest of the world o Dependent regions of the country (produce raw goods and import finished good-dependent on other countries work)- Niumi (peanuts and peanut oil) Interconnection and standardization o Speed of steam travel o Telegraph o Black three piece business suit o Railway time Interconnection, consciousness of difference, and conflict o People more aware of differences among groups o New types of cultural, religious, and ethnic conflicts ° The Sears Roebuck Catalog
“The past as a foreign country…” Unfamiliar: root beer as pharmaceutical, Catsup instead of ketchup, laudanum (opiate) being sold in the catalogue Familiar: “our terms are alike to all”, Tabasco pepper sauce, “we can save you money” ° Mail order and the industrial revolution: Steam-powered publishing o Mass produce print media at low prices Railway distribution o Centralized mode of distribution o Sears began as employee in railway in Minneapolis-gave him idea Reminds us we are dealing with a world not just about industrial revolution but also a consumer revolution Industry and consumer society Mass produced commodities (non-essential goods) Mass consumer culture o Parallel consumer revolution with the industrial revolution The culture of fashion o The idea that there is something that you “have to have” even though it is not necessity o “Ladies new spring and summer shirt waists-the very latest styles” o novelty and obsolescence (the idea that next spring new fashions will come around) o what is new is what is good o no concept of antiques until this “in style” thing came around Mass advertising
° Industrial society: The culture of empowered consumers o “our prices are the same to all” o democratic appeal because they sell to all o individuals have the power to choose what they want the culture of choice and change o advertising becomes very popular—Sears had a competitor: Henry Ward the culture of spectacle the culture of speed—“all that is solid melts into air” o Karl Marx o things are continually changing because of the desire to keep people spending Ad from Singer sowing machine company ads appeal to women and children too What does the Industrial World look like? Railways Cotton Black suit Cotton Originally grown in south Asia o Most popular cottons come from India Spreads west in 15 th , 16 th and 17 th centuries
Global popularity of cotton goods 18 th and 19 th centuries, cotton production is industrialized o focus shifts from south Asia to western Europe, Great Britain and north

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