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Exam 2Herron Taylor°1: Consumers, Consumption, and Cotton: The Threads of Nineteenth-Century Global History°The Industrial RevolutionRedirection, reorganization, and intensification of human and animal labor.Application of new sources of energy in the form of fossil fuels and machines.°Industrial worldIndustrialization of everyday lifeoDependence on the clockReorganized global economyoEra of European dominanceoIndustrialized regions producing commodities to be shipped out to the rest of the worldoDependent regions of the country(produce raw goods and import finished good-dependent on other countries work)- Niumi (peanuts and peanut oil)Interconnection and standardizationoSpeed of steam traveloTelegraphoBlack three piece business suitoRailway timeInterconnection, consciousness of difference, and conflictoPeople more aware of differences among groupsoNew types of cultural, religious, and ethnic conflicts°The Sears Roebuck Catalog
“The past as a foreign country…”Unfamiliar: root beer as pharmaceutical, Catsup instead of ketchup, laudanum (opiate) being sold in the catalogueFamiliar: “our terms are alike to all”, Tabasco pepper sauce, “we can save you money”°Mail order and the industrial revolution:Steam-powered publishing oMass produce print media at low pricesRailway distributionoCentralized mode of distributionoSears began as employee in railway in Minneapolis-gave him ideaReminds us we are dealing with a world not just about industrial revolution but also a consumer revolutionIndustry and consumer societyMass produced commodities (non-essential goods)Mass consumer cultureoParallel consumer revolutionwith the industrial revolutionThe culture of fashionoThe idea that there is something that you “have to have” even though it is not necessityo“Ladies new spring and summer shirt waists-the very latest styles”onovelty and obsolescence (the idea that next spring new fashions will come around)owhat is new is what is goodono concept of antiques until this “in style” thing came aroundMass advertising
°Industrial society:The culture of empowered consumerso“our prices are the same to all”odemocratic appeal because they sell to alloindividuals have the power to choose what they wantthe culture of choice and changeoadvertising becomes very popular—Sears had a competitor: Henry Wardthe culture of spectaclethe culture of speed—“all that is solid melts into air”oKarl Marxothings are continually changing because of the desire to keep people spendingAd from Singer sowing machine companyads appeal to women and children tooWhat does the Industrial World look like?RailwaysCottonBlack suitCottonOriginally grown in south AsiaoMost popular cottons come from IndiaSpreads west in 15th, 16thand 17thcenturies
Global popularity of cotton goods18thand 19thcenturies, cotton production is industrializedofocus shifts from south Asia to western Europe, Great Britain and north