Marketing 431 Syllabus - Marketing 431 Principles of...

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Marketing 431 – “Principles of Marketing” T, TH 9:35-10:50 Sections 1, 2, and 3 HSS 130 or online Dr. Bruce Robertson [email protected] Office Hours: SCI 373 Tuesdays and Thursdays 11:15-1:15 and by appointment CATALOG DESCRIPTION Introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place and promotion in domestic and international settings. Prerequisite: Upper Division Standing. OVERVIEW This is a survey course designed to give business students a sense of what “Marketing” is all about. Each topic we briefly explore in class can point you to areas of further study or possible career alternatives. The content of the class will be delivered both in person and over the Internet giving students the choice of taking the class in a traditional classroom setting, or as an online course. Testing will be handled entirely online allowing students to schedule tests at their convenience. The class is structured as a “hi-flex” course meaning you can participate in person or online regardless of which section you are enrolled in. Lectures will originate from HSS 130 every Tuesday and Thursday from 9:35 to 10:50 am. An archive version of the lecture will be posted the same day on the class website. Once posted, the archive lectures will be available 24/7 for the balance of the semester. You are welcome to attend any of the lectures in person. ORIENTATION This class has an unusual format. There is a mandatory orientation for the class that will be recorded during the first class session. TEXT Marketing Fundamentals for Future Professionals, by Bruce Robertson, 2016, Cognella Publishing. Required. This is a textbook created specifically for Marketing 431. It is a bare-bones presentation of the material we will be covering in class. Because there are not a lot of supplemental materials in the book (you’ll get those in class) we were able to price it at about 1/3 of the cost of a traditional marketing text. Syllabus MKTG 431 Spring 2016 1-7-16 1
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GRADING Grades are based on performance on the 13 “mini” tests (50%) and a comprehensive final examination (50%). M ini Tests. Over the course of the semester, there will be 13 “Mini Tests”. Each mini test will cover the material presented in class for a given week. The tests are due when the material is covered in class and will be available for re-take at least one full week after the material has been presented. Clicking on the appropriate exam will call up a 10-question quiz randomly drawn from a pool of questions covering that topic area. You have 10 minutes to complete the exam. When the time expires, iLearn will automatically submit the test with the answers you have completed when time ran out.
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  • Spring '11
  • ROBERTSON
  • Marketing, mini test, Syllabus MKTG

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