SPC 1600 Study Guide 1 - SPC 1600 Study Guide 1...

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SPC 1600 Study Guide 1 Transactional model: (Speaker only has control over message) o Situation: audience, environment, purpose, time o Speaker: preparation, appearance, flaws, credibility, encoding o Channel: face to face (kinesthetic, visual, auditory) o Message: content, relationship o Audience: speaker perception, frame of reference, decoding o Feedback: verbal, nonverbal o Noise: interference SMCRE o Sender o Message o Channel o Receiver o Environment ELM: elaboration likelihood model o Processed based on relevance and ability o Influenced by topic and main points o Different routes Central route: long-term change (more resistant)
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Peripheral route: short term change (more susceptible) Continuum: not either or Must be central or peripheral balance The nature of communication: o Persuasive, moral, advance our life agenda Persuasive: people look for meaning without a message being sent Moral: ethically neutral Aristotle’s appeals: o Ethos: (credibility, ethics) o Pathos( emotions) o Logos (logic) Elements of a message o Content o Relationship Learning styles of transactional model o Kinesthetic o Visual o Auditory General purpose o To inform
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This note was uploaded on 04/18/2008 for the course SPC 1600 taught by Professor Mjwagner during the Spring '08 term at University of Central Florida.

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SPC 1600 Study Guide 1 - SPC 1600 Study Guide 1...

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