MGT489 swot analyses.docx - Name:Jahid Hassan Rabbi...

Name:Jahid Hassan Rabbi
Id:1513158030
Subject:Mgt 489
Section:09
Yellow is a Bangladesh based fashion brand and clothing retailer owned by Beximco.The store
is very popular among the present and young generation for shopping. Yellow, the trendiest
fashion brand from Bangladesh,is mostly distinguished for its true international quality designs
and fabrics. Yellow brand have long term goals, values and core purpose. Now this project we
want a business strategy for a new move. The mission is yellow wants to launch a new of ultra
fashionable lungi.For this project we have to focus our new product. So we want a strategy for
yellow brand through SWOT analysis.
Our goal is to launch a new line of ultra-fashionable lungi. Top management wants to
express the "Bengaliness" of the brand and aims to revive the traditional lungi as a
twenty-first century fashion statement. Now we will discuss swot analysis of this project.
Swot analysis of Yellow brand
Strength
● Their leadership is very strong
● Strong brand reputation
● Good financial Capability
● Strong group of loyal customers
● Keeping in line with latest and upcoming trends
● Supplier in the form of Beximco textile