BUSINESS
unit 2 marketing issues and concept

unit 2 marketing issues and concept - Business Studies...

Info icon This preview shows pages 1–5. Sign up to view the full content.

1 Mr. Kangami, 2012/13 Business Studies Marketing issues & Concept
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Objective O BJECTIVES After studying this chapter, you will able to Define marketing Understand the role and importance of marketing Explain the importance of market orientation and how it differs from product orientation Understand how marketing fits in with the other activities of the business Define and discuss the significance of market segmentation, market growth, market share, niche market and mass market Chapter 7: Marketing issues and concepts
Image of page 2
Marketing is the process of researching into and identifying consumer needs and employing appropriate price, product, place and promotion strategies in order to satisfy these needs profitably What is marketing
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Benefits of market orientation The chances of newly developed products failing in the market are much reduced – but not eliminated If consumer needs are being met with appropriate products, such as cars or computers, this is a convincing
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern