Comm Theory 4

Comm Theory 4 - Some Reflections on Diffusion Theory and...

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Some Reflections on Diffusion Theory and the Role of Everett Rogers ROBERT HORNIK Wilbur Schramm Professor of Communication and Health Policy, Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania, USA A. Introduction This article similar to my other is about Everett Rogers the famous entrepreneur when it to the Diffusion Theory. Unlike the article before in this one it not only reflects on the work of Diffusion of Innovations that Everett Rogers did but, it is more about the role Diffusion Theory itself plays. This talks more about how Diffusion Theory affects people and how it is used within them. RQ. 1.What is the process of invention and adaptation of technologies or ideas subject to diffusion? RQ. 2. Why do some people (or collectivities) adopt before others? RQ. 3. What is the process that people go through as they adopt? – What are the stages they go through? – What influences them at each stage (sources)? RQ. 4. What are the consequences with regard to social welfare (growth and equity) given particular policies about, or patterns of, diffusion? B. Literature Review
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Comm Theory 4 - Some Reflections on Diffusion Theory and...

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