Module Five Corporate Strategy and Diversification

Module Five Corporate Strategy and Diversification -...

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Corporate Level Strategy Diversification Module Five
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Roadmap for the Course Industry Structure (2) Corporate Strategy (5) Internal Analysis (4) Implementing Strategy (6) Special Topics In Strategy (7,8,9) Industry-level Sources Introduction (1) Firm-level Sources Firm Performance Competitive Positioning (3) We  are  here!!!
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Objectives Why do firms diversify into particular industries? What are the different types of corporate-level strategies and which leads to higher firm performance? How do firms diversify?
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Corporate-level Strategy Answers the important question GIVEN THAT WE HAVE A PARTICULAR SET OF RESOURCES AND/OR CAPABILITIES…. IN WHICH INDUSTRY SHOULD WE COMPETE??? Given that we have a particular set of financial resources…. In which industry should we compete? or Given that we have a particular set of organizational knowledge or skills… In which industry should we compete?
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But corporate-level strategy need to answer another important question… When a company diversifies into another business… how should the new set of businesses be managed to
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This note was uploaded on 04/16/2008 for the course GB 401 taught by Professor Gold during the Spring '08 term at Bentley.

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Module Five Corporate Strategy and Diversification -...

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