MCO 120 Wk 2 Study Guide

MCO 120 Wk 2 Study Guide - MCO 120 Media and Society Walter...

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MCO 120: Media and Society Walter Cronkite School of Journalism and Mass Communication | Arizona State University Instructor: Kelly Roach, Faculty Associate Module 2 Study Guide 1. What is the Limited Effects Theory? What example is given in Lecture 2.2 that led to its discovery? We have personal noise made up of individual differences like psychographics (social background, religious beliefs, attitudes, or personal relationships) or demographics (age, race, gender, income or education). 2. What is the indirect effects approach to studying media? 3. What is the Cultivation Analysis Theory? Cultivation theory suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality . 4. What is the "CSI effect"? 5. What is the Agenda Setting Theory? 6. What is "mean world syndrome"? A phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is.
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