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Social Media in Emergency ManagementWilhelm J. Bauer IIIKaplan UniversityFS 120: Introduction to Emergency ManagementAaron BingamanOctober 27, 2015
The use of social media has increased dramatically in the emergency managementcommunity in recent years, especially during emergencies and disasters (2013). Social mediatools are an effective means to disseminate information quickly and to a broad audience. Thesetools can be used by government and humanitarian agencies to help formulate preparedness,response, and recovery efforts by sending alerts and warnings and other communications to thepublic while also monitoring public interaction (2013). Establishing a complementary mix ofsocial media tools that work well together and do not overwhelm resources to sustain. Engagingwith the community in advance using social media and influencing hashtags to improve theinterface with digital communities (2013). Incorporating social media strategies into exercises totest and evaluate capabilities. Developing and sharing interactive crisis maps with communities(2013). Using social media management tools to track, analyze, and document messages.Gauging community responses to use of social media and tailoring practices accordingly.Empowering the public to submit damage reports containing photos, videos and eyewitnessaccounts directly to emergency management (2013). Leveraging the power of dynamic images toimprove message interest.Coordinating social media efforts regionally. Influencing and testing