standardisation - Standards Battles and Design Dominance...

This preview shows page 1 - 2 out of 2 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Strategic Management: Theory & Cases: An Integrated Approach
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 1
Strategic Management: Theory & Cases: An Integrated Approach
Hill/Schilling
Expert Verified
Standards Battles and Design Dominance Blu-ray versus HD-DVD: A Standards Battle in High-Definition Video From 2003 to 2008, Sony and Toshiba waged a high-stakes war for control over the next- generation video format. Sony’s technology was called Blu-ray, and had the backing of a consortium that included Philips, Matsushita, Hitachi, and others. Toshiba’s technology was HD-DVD, and had the backing of the DVD Forum, making it the “official” successor to the DVD format.Both new formats used blue laser light, which has a much shorter wavelength than the red laser light used in conventional CD and DVD players, and thus can read much denser information. The technology was intended to deliver a theatre-like experience at home, with brilliantly clear video and surround-sound audio, on high-end LCD and plasma televisions. The formats, however, would be incompatible. Consumers, retailers, and movie producers all groaned at the prospect of a format war similar to the battle that had taken place between Sony’s Betamax and
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Strategic Management: Theory & Cases: An Integrated Approach
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 1
Strategic Management: Theory & Cases: An Integrated Approach
Hill/Schilling
Expert Verified

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture