Business Ethics Utilitarian Paper

Business Ethics Utilitarian Paper - Utilitarianism America...

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Utilitarianism America is driven by the need to keep up with the competition. Be it the latest in technology or the best vehicle for a really low price. One of the United States’ biggest competitors on both fronts is Japan. It has always been that the Japanese are just a couple steps ahead of us in several markets. This rivalry has driven large corporations to make cuts and take steps to produce items to compete against Japan. One such company that still remains in the forefront of corporate minds is the case of the Ford Motor Company and their production of the Ford Pinto in the early 1970’s. The Ford Motor Company knowingly pushed out a product that was not accurately tested for the safety of its consumer. In the late 1960’s the Japanese vehicle market was exploding. Mr. Lee Iacoccoa, CEO of Ford Motor Company wanted engineers to come up with a car to compete with the Japanese market. He wanted a light weight car, for gas mileage and he wanted it to be inexpensive to rival the more inexpensive Japanese cars that were dominating the vehicle market. He wanted a car that would sell for $2000. He wanted this car to be in production for 1971. This would push the developers and the production line to put out a car in 25 months which was 18 months faster than the normal design of a new vehicle. Because the production time was decreased corners were cut and testing was not complete. In 1971 the Ford Motor company rolled out the Ford Pinto. It was cheap and consumers were salivating at a reliable Ford vehicle that was so inexpensive. The market exploded however, so did the car on rear impact. Because of the accelerated production schedule, engineers knowingly did not test for rear impact safety. There were reports of rear impact fires which triggered Ford to do rear impact testing after production. What they found was a bolt that was on the rear bumper would puncture the gas tank if the vehicle was rear-ended at more than 20 mph. Engineers decided there was a fix to this
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problem by placing a baffle between the bumper and the gas tank but because of a company cost analysis Ford decided to not spend the extra money and production of the vehicle continued.
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