Business Ethics Utilitarian Paper

Business Ethics Utilitarian Paper - Utilitarianism America...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Utilitarianism America is driven by the need to keep up with the competition. Be it the latest in technology or the best vehicle for a really low price. One of the United States’ biggest competitors on both fronts is Japan. It has always been that the Japanese are just a couple steps ahead of us in several markets. This rivalry has driven large corporations to make cuts and take steps to produce items to compete against Japan. One such company that still remains in the forefront of corporate minds is the case of the Ford Motor Company and their production of the Ford Pinto in the early 1970’s. The Ford Motor Company knowingly pushed out a product that was not accurately tested for the safety of its consumer. In the late 1960’s the Japanese vehicle market was exploding. Mr. Lee Iacoccoa, CEO of Ford Motor Company wanted engineers to come up with a car to compete with the Japanese market. He wanted a light weight car, for gas mileage and he wanted it to be inexpensive to rival the more inexpensive Japanese cars that were dominating the vehicle market. He wanted a car that would sell for $2000. He wanted this car to be in production for 1971. This would push the developers and the production line to put out a car in 25 months which was 18 months faster than the normal design of a new vehicle. Because the production time was decreased corners were cut and testing was not complete. In 1971 the Ford Motor company rolled out the Ford Pinto. It was cheap and consumers were salivating at a reliable Ford vehicle that was so inexpensive. The market exploded however, so did the car on rear impact. Because of the accelerated production schedule, engineers knowingly did not test for rear impact safety. There were reports of rear impact fires which triggered Ford to do rear impact testing after production. What they found was a bolt that was on the rear bumper would puncture the gas tank if the vehicle was rear-ended at more than 20 mph. Engineers decided there was a fix to this
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

problem by placing a baffle between the bumper and the gas tank but because of a company cost analysis Ford decided to not spend the extra money and production of the vehicle continued.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern