Brand Strategy Deconstruction Content-1 1 .docx -...

Individual Assignment – Brand Strategy Deconstruction – Key Components
1) Personify your brand’s target and provide key insights into this target. – value 20 – 1 page
Meet : Give your target a name
a) Describe name ’s demographics
Age:
Occupation:
Gender:
b) Identify & Discuss 2 relevant psychographic characteristics of name .
c) Insights – Identify how name thinks or perceives the world around them that is relevant
to the need that your brand meets. This section is not about how your target thinks
about your brand, or even your category. It is about the worllds around them relevant
to the need your brand meets. Illustrate a deep understanding of name .
2. Brand Positioning Model – value 20 –1 page
 Use Powerpoint template provided and the model taught in lecture 7. Be sure to
include a positioning statement in the exact format taught in class.
3. Brand Identity – Summary Across 12 Components – value 10 – 1 page
 This portion of the brand identity is your analytical work. Describe if and how your
brand uses each of the 12 components.