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1TOKYO DISNEYLANDTokyo DisneylandMelissa DiedrichAmerican Public University
2TOKYO DISNEYLANDAbstractThis paper will explore Walt Disney as a visionary and his life. The exploration of how Disneyland came about, and ultimately Tokyo Disneyland became a reality. The successes of this expansion of Disneyland into Tokyo and where the Disney franchise is looking for the futurewill be explored. Finally a summary of the findings of this paper will be addressed.
3TOKYO DISNEYLANDTokyo DisneylandWalt Disney is a legendary icon throughout America. His name is synonymous with joy and happiness for children. This paper will explore how Walt got to where we know him today and how these successes were translated internationally through expansion of the Disney Empire.Expanding a successful American company can come with challenges when going internationally and this will be explored through the creation of Tokyo Disneyland. Finally where the Disney Company is headed in the future to remain a successful brand will be viewed with a summary of all findings. Walt Disney: The VisionaryAccording to Strodder (2012) Walt Disney was born on December 5th, 1901 and experienced a peripatetic childhood dominated by a stern father and hard work. Some say that Walt’s drive for success was perpetuated by his hard working father and his need to prove to his father that he could be successful in life. Disney was an extravagant traveler who toured South America, took frequent European vacations, and flew by private jet later in life. But if given his choice, his preferred meal might have been chili out of a can; his preferred activity was riding hisminiature train around his backyard, showing a simpler man. According to Brown (2006), in 1919, when Walt was 18 years old, he announced to his family that he wanted to be an artist. After much argument with his father, who insisted that he was being foolish, Walt moved in with his older brother Roy. Walt found himself his first artisticjob, making drawings for advertisements. Soon, Walt and a new found friend in the ad industry started creating short cartoons. Out of desperation in 1928, Walt created a mouse that he wanted to call Mortimer, but his wife Lilly insisted that the name Mickey was much more appropriate.
4TOKYO DISNEYLANDSteamboat Willie, starring Mickey Mouse was born. In 1937, Snow White and the Seven Dwarfsmade history as the first color cartoon on the big screen, following by Bambi, Pinocchio, Dumbo, Peter Pan and Cinderellaas some of the big hits. Although there were many offers, Walt insisted that Mickey Mouse was never for sale. In 1952, Walt decided to build an amusement park. In 1955, Disneyland opened. After this, Walt wanted to open a larger land in Florida, called Disney World. Later on December 15th, 1966, Walt passed away of cancer, never seeing his dream of Walt Disney World being realized.